Michelle Giuda

CEO, Krach Institute for Tech Diplomacy at Purdue

Former U.S. Assistant Secretary of State

2x UCLA Gymnastics Team Captain

VideoS

Bloomberg Tech: Impact of US-China Relations on Technology

Michelle Giuda joins Caroline Hyde and Ed Ludlow to discuss Chinese trade curbs' role on US competitiveness in tech and how governments need to work together to make sure companies are at the cutting edge of innovation.

CNBC Squawk Box: U.S. Companies Retreat from China

Michelle Giuda joins 'Squawk Box' to discuss the state of U.S.-China relations, impact on U.S. companies doing business in China, U.S.-China tech war and more.

BBC: US-China Tech Competition

Michelle Giuda joins BBC News to discuss the importance of setting global tech standards rooted in the trust principles of freedom and rule of law.

Keynote: America's Real Pacing Challenge

At the Trusted Tech Summit, Michelle Giuda challenges conventional wisdom in Washington, DC about America's real "pacing challenge."

CHIPS Summit: Playing to Win

At the 2nd annual CHIPS Summit at the U.S. Senate, Michelle Giuda outlines the new category of Tech Diplomacy and the requirements for winning a safe, free and prosperous future.

SXSW: Navigating Trust in AI

Michelle Giuda joins ADT and Bloomberg Business from SXSW to talk about the complexities of trust in AI and the geopolitical tech race.

Fireside Chat with Senator Young

Michelle Giuda moderates a fireside chat with U.S. Senator Todd Young at the Midwest Defense Innovation Summit.

Fireside Chat: U.S. Postmaster General

Michelle Giuda speaks with Postmaster General Louis DeJoy about the USPS Delivering for America plan, and transformation and innovation in the U.S. government.

Concordia Summit: Will Technology Empower or Oppress?

Assistant Secretary of State for Global Public Affairs Michelle Giuda discusses the role of U.S. Public Diplomacy in placing citizens at the center of the conversation about whether emerging technology will be used to empower or oppress individual liberty.

NEWS & MEDIA

Washington Post: State Department to take a step into the digital age in effort to counter disinform

Described as the biggest structural change at the State Department in 20 years, the move is part of a broader effort to counter disinformation campaigns by Russia and China.

The National Interest: Winning the Tech Race: Why American CEOs Must Lead, Not Follow - by Michelle

Washington Post: State Department to take a step into the digital age in effort to counter disinform

Business leaders must ditch a compliance mindset for a proactive one better suited for great power competition.

Krach Institute Unveils World’s First Tech Diplomacy Academy

Washington Post: State Department to take a step into the digital age in effort to counter disinform

Home Country as Stakeholder - The Rising Geopolitical Risk for Business Leaders

The Krach Institute launched the world’s first and only online education platform revolutionizing how government, business, technology and citizen leaders are trained at scale about critical and emerging technologies, and how to compete and lead in a contested technology and geopolitical landscape.

Home Country as Stakeholder - The Rising Geopolitical Risk for Business Leaders

Ad Age 40 Under 40: Weber Shandwick's Michelle Giuda is helping brands manage geopolitical risks

Home Country as Stakeholder - The Rising Geopolitical Risk for Business Leaders

What comes first - the bottom line or national interest? This study demonstrates that home country is no longer an unspoken stakeholder. Executives are saying corporate responsibility includes national responsibility, and leaders must now plan accordingly.

Ad Age 40 Under 40: Weber Shandwick's Michelle Giuda is helping brands manage geopolitical risks

Michelle Giuda’s role at IPG’s Weber Shandwick involves helping brands to manage geopolitical risks, and never has that been more crucial than in 2022.

State Magazine: Historic Merger - Creating the Bureau of Global Public Affairs

Ad Age 40 Under 40: Weber Shandwick's Michelle Giuda is helping brands manage geopolitical risks

The merger of PA and IIP to create the Bureau of Global Public Affairs (GPA) was the largest restructuring the Department of State has undergone in more than 20 years.

Full Bio

Michelle Giuda is the CEO of the Krach Institute for Tech Diplomacy at Purdue, an organization dedicated to accelerating the innovation and adoption of trusted technology. As the preeminent global authority on the new category of Tech Diplomacy, the Institute integrates tech expertise, Silicon Valley strategies and foreign policy tools to build the Global Tech Trust Network of governments, companies and individuals united around a set of shared trust principles and a common mission to ensure that technology advances freedom.

Previously, Giuda was Executive Vice President of Geopolitical Strategy & Risk at global communications firm Weber Shandwick. Giuda was appointed by the President of the United States to serve as Assistant Secretary of State for Global Public Affairs from 2018 to 2020. In 2019, Giuda was also delegated the authorities of the Under Secretary of State for Public Diplomacy and Public Affairs. In this capacity, she also served as a Board Member of the U.S. Agency for Global Media.

In 2019, Giuda led and executed the largest restructuring at the State Department in twenty years to create the Bureau of Global Public Affairs and modernize the Department’s global public affairs and public diplomacy operations. Previously, Giuda was Senior Vice President at Weber Shandwick as well as Deputy Press Secretary for former Speaker of the House and presidential candidate Newt Gingrich.

In 2023, Giuda was appointed by the president and unanimously confirmed by the Senate to serve on the International Broadcast Advisory Board of the U.S. Agency for Global Media. She is a Nonresident Senior Fellow at the Atlantic Council, a member of Business Executives for National Security (BENS), Senior Advisor to Concordia and Advisory Board member of the American Foreign Policy Council (AFPC).

In 2022, she was named to the Ad Age 40 Under 40 List, PRovoke Media’s Innovator 25 List, and was honored in 2016 with the Outstanding 50 Asian Americans in Business Award by the Asian American Business Development Center. Giuda received her Master’s Degree in Political Management from George Washington University and earned a B.A. in Political Science from UCLA where she was an NCAA Championship Team Member and Team Captain of the UCLA Women’s Gymnastics Team.

Michelle Giuda

About Michelle Giuda

VideoS

Bloomberg Tech: Impact of US-China Relations on Technology

CNBC Squawk Box: U.S. Companies Retreat from China

BBC: US-China Tech Competition

Keynote: America's Real Pacing Challenge

CHIPS Summit: Playing to Win

SXSW: Navigating Trust in AI

Fireside Chat with Senator Young

Fireside Chat: U.S. Postmaster General

Concordia Summit: Will Technology Empower or Oppress?

NEWS & MEDIA

Washington Post: State Department to take a step into the digital age in effort to counter disinform

Washington Post: State Department to take a step into the digital age in effort to counter disinform

Washington Post: State Department to take a step into the digital age in effort to counter disinform

The National Interest: Winning the Tech Race: Why American CEOs Must Lead, Not Follow - by Michelle

Washington Post: State Department to take a step into the digital age in effort to counter disinform

Washington Post: State Department to take a step into the digital age in effort to counter disinform

Krach Institute Unveils World’s First Tech Diplomacy Academy

Washington Post: State Department to take a step into the digital age in effort to counter disinform

Home Country as Stakeholder - The Rising Geopolitical Risk for Business Leaders

Home Country as Stakeholder - The Rising Geopolitical Risk for Business Leaders

Ad Age 40 Under 40: Weber Shandwick's Michelle Giuda is helping brands manage geopolitical risks

Home Country as Stakeholder - The Rising Geopolitical Risk for Business Leaders

Ad Age 40 Under 40: Weber Shandwick's Michelle Giuda is helping brands manage geopolitical risks

Ad Age 40 Under 40: Weber Shandwick's Michelle Giuda is helping brands manage geopolitical risks

Ad Age 40 Under 40: Weber Shandwick's Michelle Giuda is helping brands manage geopolitical risks

State Magazine: Historic Merger - Creating the Bureau of Global Public Affairs

Ad Age 40 Under 40: Weber Shandwick's Michelle Giuda is helping brands manage geopolitical risks

Ad Age 40 Under 40: Weber Shandwick's Michelle Giuda is helping brands manage geopolitical risks

Full Bio

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